It’s Your Choice

 

85%
of consumers would rather choose a natural product.

#MedFoodHeroes

More people want to know where the food on their plate has come from. When you buy from a small Mediterranean farmer, stockbreeder or fisherman you’re choosing to pay a fair price for food that is labour intensive, high quality and sustainable.

Life tastes better when you’re #RootedEveryday.

It’s Your Choice

 

85%
of consumers would rather choose a natural product.

#MedFoodHeroes

More people want to know where the food on their plate has come from. When you buy from a small Mediterranean farmer, stockbreeder or fisherman you’re choosing to pay a fair price for food that is labour intensive, high quality and sustainable.

Life tastes better when you’re #RootedEveryday.

It’s Your Choice

85%
of consumers would rather choose a natural product.

#MedFoodHeroes

More people want to know where the food on their plate has come from. When you buy from a small Mediterranean farmer, stockbreeder or fisherman you’re choosing to pay a fair price for food that is labour intensive, high quality and sustainable.

Life tastes better when you’re #RootedEveryday.

Better for You, Better for Them, Better for Climate Change

#RootedEveryday
#MedFoodHeroes

Free to roam

A herd of 1000 free to roam sheep walking 1,500km can scatter up to 200 million seeds along the way.

Animals reared in the open air are fitter and more resistent to disease making them a healthier source of food. What’s more being raised in pastures requires less fossil fuel energy and reduces demand for industrial feed and pollution from transportation.

Life tastes better when you’re #RootedEveryday.

© Jorge Bartolome, WWF

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The Grass is Greener

Where generations have traditionally tended habitats which are rich in flora and fauna conservation thrives. Livestock that is free to roam gives pastures and trees a chance to regenerate and reduces pressure on water resources.

Ungrazed pasture is fuel for wildfire. Every year wildfires devastate the Mediterranean with huge costs the economy, local people and environment.

Grazing helps maintain biodiversity and reduces the impacts of climate change. Pastures offset CO2 and act as a carbon sink.

#MedFoodHeroes Launching in 2020