Reconnect to Nature

75%

of Europeans live in urban areas.

When we lose our connection to the land, we care less about nature and the lives of others.

Be #RootedEveryday

Reconnect to Nature

75% of Europeans live in urban areas.

When we lose our connection to the land, we care less about nature and the lives of others.

Be #RootedEveryday

Bring back balance

Feeling a connection to nature and our roots is as important to the environment as it is to our health and wellbeing. How can we truly understand the true value of Mediterranean if we don’t travel further than the cities? Learning about the environment, culture and history is interconnected.

Feeling connected to nature means caring more for the earth. It’s quite simple, if you feel connected to something you’re less likely to hurt it. Awareness nurtures our identity, sense of self and develops personal responsibility.

Through the work of our partners and with your support we can take action against the loss of biodiversity caused by habitat destruction, chemical pollution, invasive species and climate change. Our projects support local people to adopt and continue a sustainable way of life in the Mediterranean through forest protection, land restoration, and soil and water management.

Together we can change the way our homes and businesses use natural resources to preserve culture, heritage, plants and animal species which are vital for food production, clean water, clean air and medicine.

What could you do to be more #RootedEveryday?

Many Paths, One Mediterranean

Being part of #RootedEveryday is saying ‘YES’ to caring for the earth and being fair to the people whose direct livelihoods depend on it. Find out more about our mission to reverse the loss of biodiversity that occurs when Mediterranean cultural practices that have existed for generations stop.

You Do the Maths

4000 employees working in 1 big business or 1000 small businesses = 4000 employees.

But are the results the same?

We can do better for people and planet if we support Mediterranean rural entrepreneurs to make a sustainable living and protect nature from big business. 

#RootedEveryday

New Writing Prize

The Rooted Everyday Mediterranean Short Story Competition aims to help the environment by sharing untold stories of traditional Mediterranean rural life and culture whilst amplifying the voices of young writers.

Pick up your pen and write.

#RootedEveryday #MedStoryPrize

Launching Spring 2019

What Are the Odds?

We’ve lost 2.4 million small farms in the EU over the last 15 years whilst larger farms have increased by 30,000.

The odds are unfairly stacked against small farmers. What’s more, intensive farming, hunting, deforestation and climate change are threatening Mediterranean areas of outstanding natural beauty.

If you agree bigger isn’t better support #RootedEverday.

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Big business agriculture is polluting our water

Intensive agricultural development deprives traditional farmers and stockbreeders of their living and forces them off their lands. 

Land turned over to intensive farming of fertilized crops is responsible for toxic agricultural pollutants such as pesticides in our drinking water. It’s time we valued small traditional and sustainable farmers whose way of life protects Mediterranean eco-systems.

These undervalued communities have the right to make a living from the land that nurtures the environment and must not be driven out by intensifying production.

What could you do to be more #RootedEveryday?

We Are What We Eat

#MedFoodHeroes launching 2020
Find out more

The small choices we make in our day-to-day lives can have a positive impact on the environment and people.

Discover new Mediterranean recipes and shop with small sustainable businesses.

#RootedEveryday
#MedFoodHeroes

We Are What We Eat

#MedFoodHeroes launching 2020
Find out more

The small choices we make in our day-to-day lives can have a positive impact on the environment and people.

Discover new Mediterranean recipes and shop with small sustainable businesses.

#RootedEveryday
#MedFoodHeroes